Osnaži je
About the project
The “OSNAŽI JE“ campaign strengthens Bosnia and Herzegovina’s response to sexual violence, advocating for institutional support and public awareness. With a focus on systemic change, the project empowers women and girls, ensuring access to protection, justice, and support services.
CHALLENGE
Despite legal frameworks in place, survivors of sexual violence in Bosnia and Herzegovina—particularly women and girls from marginalized communities—continue to face systemic neglect and social stigma. The “OSNAŽI JE” campaign, led by Fondacija lokalne demokratije (FLD), aimed to raise awareness and advocate for stronger institutional support.
APPROACH
MindSet developed the campaign’s visual identity and messaging, crafting emotionally resonant content to amplify its reach. This included a video commercial, a social media and outdoor campaign, an immersive exhibition, a video podcast, and professional photography—each element designed to engage and inform the public.
IMPACT
The campaign sparked critical conversations, brought survivor experiences to the forefront, and urged institutional accountability. Through a unified creative approach, “OSNAŽI JE” became a visible call for change in both public perception and systemic response.
