Fiat Panda
About the project
The Fiat Grande Panda campaign brought vibrant “panda energy” to Sarajevo, combining live experiences, media visibility, and digital storytelling during the Sarajevo Film Festival. It celebrated community, inclusivity, and joy through test drives and authentic brand interactions.
CHALLENGE
Amid the buzz of the Sarajevo Film Festival, Fiat needed to cut through the noise, boost visibility, and connect authentically with audiences while driving test drive sign-ups.
APPROACH
We merged on-the-ground activations with media coverage and digital storytelling, creating engaging experiences that highlighted inclusivity and shared moments of joy.
IMPACT
The campaign not only amplified Fiat’s presence but also generated a large number of qualified leads. With over 1,060,824 views and a reach of 452,977 unique users across social media, the activations strengthened brand engagement and left lasting connections beyond the festival.
